Data informs a lot of our decisions these days, whether it's what to eat, where to live, or what to buy. It should be no surprise that data can also inform how we work.
While businesses may be comfortable working with data, UX Designers often aren't. To many designers, data is the enemy, or at least something unfamiliar. However, it doesn’t have to be.
Data-informed UX Design looks at the UX Design process and offers 21 minor changes you can make to improve it.
These small changes have several benefits, such as providing additional insights into user research, making your user research easier to revisit, being able to communicate better with stakeholders, and even persuading your team to invest in more extensive user research methods.